War Paint is the story of two remarkable women - Miss Elizabeth Arden and Madame Helena Rubinstein. Between them they left an extraordinary legacy which touches the lives of virtually all women today: the creation of the modern cosmetics and beauty industry. War Paint will trace the humble beginnings of both Arden and Rubinstein and examine the forces and influences that drove them. The book will also look at the period in which they lived, without which their phenomenal achievement cannot be truly appreciated. The similarities between the two are intriguing: dedicated to beauty, neither were great beauties themselves. They were both diminutive in size, if not in the size of their ego. They were both born into genteel poverty and were motivated by money and the creation of their businesses, to the exclusion of almost everything else. They were both avid social climbers and desperately thrifty. They also hated each other. This is the story of an industry, of a social movement and of a great rivalry. Gripping, glamorous and totally absorbing, this is social history at its best.